Holy Cows and Hog Heaven is written by an honest-to-goodness-dirt-under-the-fingernails, optimistic clean good farmer. His goal is to:
- Empower food buyers to pursue positive alternatives to the industrialized food system
- Bring clean food farmers and their patrons into a teamwork relationship
- Marry the best of western technology with the soul of eastern ethics
- Educate food buyers about productions
- Create a food system that enhances nature's ecology for future generations
Holy Cows and Hog Heaven has an overriding objective of encouraging every food buyer to embrace the notion that menus are a conscious decision, creating the next generation's world one bite at a time.